The film’s story revolves around three cousins Arjun “Ajju” (Arya), Kannan “Kutty” (Bobby Simha), and Divya “Ammu” Raghavan (Sri Divya), who share a close bond since their childhood. Kutty is a software engineer whose heart and soul is back home in his village. Ajju, whose parents are divorced, is a bike mechanic who lives his life on his own terms. Ammu has completed her B.Com and aspires to do her MBA from IIM but is compelled to get married to workaholic corporate executive Shivaprasad “Prasad” (Rana Daggubati) because of her family astrologer’s dire predictions. After their wedding, Ammu moves to Bangalore as Prasad is settled there. Kutty too relocates to Bangalore for his job, while Ajju joins a biker gang as a mechanic in the same city.

Adikesavalu, a sly and evil person, owns the Ongole market and runs it for his own benefits. A young man called White, falls in love with his daughter and challenges his supremacy and dictatorship.

Ram is introduced to be an youngster who loves graffiti and doesn’t believe in everlasting love. He has gone through 9 loves in his life, and thinks that love between two people eventually dies out. As a person with strong morals, he is honest and wants to love life and live with open mind, open thought and open action with his lover. Jaanu (Genelia D’Souza) studies in the same college as Ram. He falls in love with her at first sight and goes onto wooing her. She eventually ends up falling for him, but wants him to promise to love her forever. Ram, of course, nonchalantly dismisses this and explains how he cannot love her forever. This leads to a clash of their ideologies. Ram shows Jaanu how even true love stales after a while and true love cannot stay forever, while Jaanu shows him examples of everlasting love, like her friends and her parents. However he makes it clear that love between two people is never the same as it first is. Ram doesn’t really bother about feelings of Jaanu and assumes that things work out for him with her because of how he feels for her without genuinely caring about how she feels and wants her future. Ram shows narcissism in most parts of the story.